GayRVA: Making Virginia's Capital Sparkle

By, Meredith Jenkins

GayRVA Logo.jpg

Richmond (known by locals as “RVA”), our state capital and the former capital of the Confederate States of America, has recently come into its own as a 21st century city that attracts millennials, history buffs and sports fans, alike. RVA is also home to a thriving LGBT publication, GayRVA. Q Virginia recently spoke with John Reinhold—President of Inkwell Ventures, GayRVA’s parent company—and GayRVA’s Editor-in-Chief, Brad Kutner, about GayRVA and LGBTQ media.

John: Tell us about GayRVA.

Kevin Clay started GayRVA around 2006-07. Inkwell Ventures purchased GayRVA in 2012. Inkwell Ventures owns RVA Magazine, GayRVA, RVA on Tap and other things. As the President of Inkwell Ventures, I oversee all of our media.

How often is GayRVA published?

GayRVA exists primarily as a website. We’re 24/7 when it comes to content on www.gayrva.com. We have a weekly newsletter. We try to have daily articles that deal with the Richmond community and the LGBT community. We printed two issues in the past, but have not done so for over two years. However, we did print the Pride Guide for this year’s Virginia Pride Festival.

What is the readership of GayRVA?

Our demographic is primarily between 25-35 years old, both LGBT and allies. Because GayRVA and RVA Magazine share content, there is some cross-pollination of readership.

Do you think having an LGBT publication is important? I think it’s important to have a place where people can have a voice, be accepted and talk about the issues, especially in Richmond, the former Capital of the Confederacy. As an ally, my experience with GayRVA has been truly profound.

Brad: Do you think having an LGBT publication important?

Three years ago, LGBT issues were covered primarily in LGBT news outlets, not the broader news media. Now all media is covering LGBT issues. Gay publications, like gay bars, have to evolve. It’s good that there is a broader societal interest in LGBT issues. But, bigger news outlets might not fully explain the issues or cover every side of a story. Gay media outlets must tell the stories that aren’t being told or properly explained. “Gay media outlets must tell the stories that aren’t being told or properly explained.”

John: What obligation do you feel GayRVA has to the public?

We have an obligation to be a supporter of the community and to cover issues that are important to the community. It’s not easy to do this, especially when there are divisions within the LGBT community. We’re always trying to learn, adapt and provide really good content for people.